Hollywood posters conventional use well known Hollywood actors to help advertise their films in the use of posters, studios know that these actors will have fan bases and therefore will use that to their advantage in order to get more people to go watch the film. Along with this the name of these actors could possibly be put on the posters for the audience to see, telling them some of the big names that are appearing in the film. The title of the film can conventionally be quite bold and easily noticeable by the audience.
Below is a picture of the poster of the film The Dark Knight (2008), I have annotated it to show some of the different techniques used to grab the audiences attention and techniques that give the audience information about the film:
British film posters can be different to Hollywood ones. There are some British films that use the same format as most Hollywood films in order to grab the audiences attention, whereas there are also some different styles. Les Miserables (2012) uses a similar technique to Hollywood films as seen in the picture below-
A British film that takes a different approach is This Is England (2006). As seen there is a dominating photo but that is of the characters, the title of the film grabs the audiences' attention first due to it being bold and big. Along with this it shows some successes of the film, that could potentially help persuade potential viewers to go and watch it.
The picture below shows how I annotated this film poster, highlighting the techniques:
Short films don't tend to have posters, instead they use postcards to help advertise their film. It can be argued that this is a more direct technique when targeting an audience.
Conventionally short film postcards consist of a dominating photo on the front that is related to the film, but also eye catching, and on the back there is a bit more information. This information could include the names of the people involved in making the film and the distribution company's that helped in getting the film out, it may also include a website that the audience can go onto to find out more information.
Below are two examples of short film postcards, I have annotated them in order to show some of the above conventions used.
The short film here is Divine;
The next short film is On A Life's Edge;
However even though most short films use postcards to advertise and sell their film to the audience, we have decided to create a poster for Behind Blue Eyes. Below is the draft of our poster:
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