Friday, 19 April 2013

Post 27: Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

The prezi I created below answers the evaluative question that is the title of this post. The question being:
How did you use media technologies in the construction and research, planning and evaluation stages?


Post 26: Question 3 - What have you learned from your audience feedback?

In order to find out some audience feedback for our film, I asked several people (all of different ages) a variety of questions relating to what they thought about the film. To begin with I showed them the film and then followed this by asking the following questions:

1. What was your initial reaction to the film?
2. What do you think of the use of music?
    (This includes the music in the opening sequence, montages and any background noise)
3. What did you think about the use of montages?
4. How did you react to this topic?
5. Did you find the characters believable?
    (Was the twist at the end believable/realistic?)
6. How effective do you think the ending is?
7. Who do you think the target audience would be?
8. What improvements would you like to see?

Feedback 1 
Feedback 2

After listening to the audience feedback, I think overall my group and I did a good job with the film we created. Receiving this feedback from the audience members was extremely helpful as we could then recognise what parts of the film effected the target audience the most and what we could potentially change if we did the whole process again.

Some main points from the feedback we received was that the storyline was very believable and it captured the imagination of the audience straight away. Along with this the use of music added to the tense and mysterious atmospheres we were trying to create in certain points of the film. Creating a film about sexual grooming allowed our audience to realise just how easily sexual grooming can go unnoticed and I think by them watching our film it has really shown them the importance of such a topic.

If I was to create this film again I would make a few adjustments to it, one main one being that the sound throughout would be clear. We had a problem with one scene trying to get the noise correct and I would make sure that next time it was filmed to sound a lot better. Another improvement I would make is with some of the shots, for example the text messages and e-mails. These shots were very wobbly and if filmed again I would ensure they were filmed better.

Post 25: Question 2 - How effective is the combination of your main product and ancillary texts?


 

The screen grab above is a good example of how the ancillary tasks helped the main product. The main reason for this being it is a shot from one of the scenes in the film of arguably the two most important characters and it is also used on the top of the film review. It is the dominating picture in the film review that grabs the audiences attention first.







The screen shot to the left of Conor and the one below of Sammie are very significant. The reason for this being that in the poster we had one face made up of both a male and female. This can highlight the importance of both a woman and mans point of view in an unlikely situation and also helps promote the film to both genders.














The title of the film is also another part that links the ancillary tasks carried out and the main product. Obviously it is the same throughout all three documents, but it is also very bold and easily noticeable in all of them, showing the audience the title of the film so that they know and can go watch it if that is what they wish to do.



Post 24: Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

 FILM

1) This is a convention of real media products as in the majority of opening sequences for short film, the production company is named just like how we named ours.
2 & 4) These show two different shots that highlight the main characters, establishing to the audience who they are and their importance.
3) This shows a transaction from one shot to the next, it fades from one to the other, this is commonly seen in most short films when going from one shot to thee next.

5 & 6) These show screen grabs from one of our montages, it shows how Sophie and Alan's relationship has developed through emailing and texting each other.
7) Again this shows how Sophie and Alan's relationship has developed.
8) This is a close up, that many real media products use to highlight important points in the film.
9) Again this shot shows the importance and how subtle the relationship between the actors is.
10) A medium close up on Alan's face, showing his facial expressions when he doesn't like what he's hearing from Sophie.
11 & 12) Setting the scene for a big moment in the plot, when Alan gets arrested, this is a significant moment in the storyline.
13) This shows the policeman waiting outside for Alan, just before he is taken to the station.
14 & 15) Real policeman, in correct uniform escorting Alan to the station after he is  arrested.
16) The final shot of Alan as he leaves the end of the short film on a cliff hanger, a convention used by many to keep the audience wanting more and interested to know what may have actually happened.





FILM REVIEW




The reason I decided to use the layout of Empire magazine was because not only is it a very popular film magazine, but I think that the layout and all the information included in each review is very beneficial to the reader and extremely enjoyable to read.

1) This shows a dominating photo that can be seen in the majority of film reviews, highlighting one or some of the main characters. In most main film reviews in Empire magazine, there is a dominating picture to grab the audiences attention.
2) This shows a bold title, which is another convention as the audience want to be able to easily identify the film they're reading about. Throughout the Empire magazine, each film review has a bold title highlighting the name of the film.
3) This shows a verdict the editor has had on the film. This is seen in many film magazines especially Empire as each reviewed film has a verdict and rating.
4) This is another little convention of film magazines and their reviews. An audience reading will always see the page number and name of magazine in either the top or bottom corner. I thought I would add it to my film review as it makes it more realistic to match Empire.
5) Here is some additional information about the film, which is a classic convention seen in not just magazines but newspapers also. Again, this is seen throughout Empire and gives short, sharp information about the film.
6) This is a sub heading, that hopes to entice the audience to read the review. In all the big film reviews throughout Empire they normally have a witty yet relative sub heading to the film being reviewed.
7) Here is a "IN CINEMAS" sign simply promoting the film, notifying the audience that they can go watch it in the cinema should they want to. This is conventional to Empire as they keep up to date on the latest movies out, the ones audiences' want to hear about most.






POSTER
1) This shows a bold, dominating title of the film. This is a convention seen in many other real media products as when advertising one of the first things distributors want the audience to see is the name of what they are trying to promote.
2) This slogan is enticing and makes the audience think about the film a lot more. Again this is a convention of real media products as many films have small slogans on their posters.
3) This is the additional information such as the production company and who else is involved. For the third time this is another real media product convention as it is nearly always seen at the bottom of most film posters.


Overall all the media used for the film, poster and film review relate to each other as they all help create a look for the film that can be identified in each of the different products created. The look being very serious and almost dramatic, highlighting the importance of getting a theme across to the target audience. This is recognisable in each of the products created and can help to promote the film to the audience even more.

Post 23: Final Product

In this post is my groups final short film, the postcard we created and the film review of our film that I created.

SHORT FILM
Below is our final short film, the link will lead to the site in order to watch Behind Blue Eyes:





POSTER
Below is a final copy of the poster for Behind Blue Eyes: 





FILM REVIEW
Finally below is a copy of my film review that I created for Behind Blue Eyes, I decided to mimic the layout of Empire magazine and how they produce their articles in the magazine:
 
The actual film review itself is below;

An unexpected secret about friends, family and mistrust comes to light in this dramatic story about Sophie, a lost teenage girl struggling with mathematics and trust issues with the ones closest to her.
 
Watching this new short film by up and coming Brit director Katie-Mai Taylor, Behind Blue Eyes, it is clear from the off that the mysterious atmosphere and the build up of suspense between characters,  leads to the innocence of the girls being lost and the relationships appearing building to an unexpected shock for the audience. The film explores the emotions of a young girl, the audience easily empathising with her problems not just at school, but also at home. This sensitive topic, explored by only a few other films, captures the imagination of the viewers leading them through a story of heartbreak and confusion. Lolita, Hard Candy and The Lovely Bones are all films that link to Behind Blue Eyes, discovering an issue that everyone is aware of but nobody talks about.

Immediately grasping the audience's attention in the web of secrecy that lies within Behind Blue Eyes, the film portrays key staged in the main characters life, Sophie played by new Brit actress Sammie Lovell. She goes from a young girl seeking help with school work and some form of a relationship with her mother, to finding out just what heartbreak and betrayal really means.

It’s the two girls friendship that get the climax of Behind Blue Eyes started, with the discovery of an immoral relationship seeing Alan Thorne, played by well experienced actor Conor Janes, escorted away to a basic four walled room where yet another secret is revealed leaving the audience on the edge of their seats.

Post 22: Post-Production Report

After we finished filming, the next step was to get all the footage together and onto the computer in order to be able to start the editing process.



The editing programme we used to edit our film together was Adobe Premiere Pro as that is what was available at school for us to use. Katie took the lead through the editing as she is very experienced at editing footage together. However the rest of us in the group managed to do some of the editing and learn new skills from watching her in the very beginning.
One of the first things we did was capture the footage onto the computer, after this we opened it up in the editing programme and created a rough cut. Basically we went through all the footage and chose the shots of the scenes we wanted to use in our film and then put them in order to create a rough copy of the film.


After we made the rough cut, we went through the entire short film to ensure there were no obvious continuity errors. An example of a continuity error in our film that we were unable to change due to lack of time was when Alan and Sophie were sitting on the sofa in the living room scene. Alan's arm is around the back of Sophie but then when he goes to grab the control out of her hand his arm is actually down by his side, so that is a minor error in the film.
We also checked to ensure the film ran smoothly, making sure the camera wasn't wobbling in any of the shots. We decided from this whether we would need to re film any scenes or not.
Finally we added some of the sounds to the film, such as the opening sequence song and any sounds we wanted to use over the top of the montages.



Post 21: Production Report

This post basically explains all the decisions and revisions we had to make throughout the production process. We have had to make many decisions as a group throughout the filming process but we've done so as a group agreeing on what to do and moving forward after making it.



When we began filming our short film we were very excited to actually begin the production process. The very first complication my group and I came across was a week before we started to film one of the main actors dropped out. This made it very difficult for us as we needed to find a replacement very quickly in order to stay on schedule to get all the filming done. Fortunately we asked another student at school if they would be able to help us and they kindly enough agreed to become Sophie Freeman in the film. This taught us that when trying to create a film things will go wrong but as long as we stay focued and make decisions quickly and effectively in order to find a solution.
On the first day of filming we filmed in the canteen for the restaurant scene. This went well however there were a few difficulties. The first being that due to the time we had arranged to film in the canteen we were unable to get food props for the actors to be eating. Therefore we decided to alter the script ever so slightly from "can you pass the pepper" to "can you pass me a menu". Along with this the lighting in the canteen showed up differently on camera from what it did when we were actually filming, because of this the long shot of all the characters is lighter than the close up and medium close up shots.

The next time we filmed was in the maths classroom, the filming of this scene went really well. Everybody involved was clear on the time and location of filming, therefore whilst we were setting up all the equipment our director briefed all the actors, the main characters and extras, on their roles. We had ran through a few times to ensure the actors knew what to do then managed to film the shots afterwards.

The rest of the filming that we did for the majority of the other scenes went fairly well. The main real next complication that we came across was filming in the swimming pool, this was only difficult because of the people we needed on poolside with us due to health and safety. We needed a teacher and qualified lifeguard in order to be able to film in there. Along with this it was very difficult to get in there and film because of the popularity the pool has, there were constant swimming lessons in there when all the actors were free to film. So, because of this we had to arrange a time outside of school to come in and film in there.

Throughout the production process I feel as though I have developed some skills that I already had and learnt some brand new ones. I've developed the skills I had of operating a camera, I learnt how to use different parts of it when deciding on the type of light that could be used in certain scenes. Another skill I learnt was the importance of lighting when filming, and the effect it can have on the shots being filmed. Obviously skills such as team work, organisation and efficiently was developed throughout the whole process as working well in a team is one thing my group and I did well.

Post 20: Ancillary Task 2 - Film Reviews

After films have been released they tend to be reviewed by a number of different people, including critics from a range of different newspapers and magazines. We looked at many different film reviews of films in order to distinguish typical conventions and how they may vary in different magazines. 
Below are all the different articles I looked at from different magazines and newspapers, highlighting different conventions.

The first is a film review from Empire magazine of the film New Moon:


Some typical conventions of the film reviews in this magazine are that firstly it always shows some of the film information, such as the release date, director, cast and plot. It has a distinct layout that is noticeably from Empire magazine and because this is consistent throughout all of their magazines when a reader is reading through they automatically know the review is from Empire magazine. This particular film review uses a dominating picture in order to grab the attention of the audience and hopefully entice them to read it. Finally at the end of the review there is a small section that gives a verdict and rating of the film, this is good as the reader may want to see this to decide to go see it or not.

As well as looking at a magazine, I also decided to look at a newspaper review in order to be able to compare and notice any differences. The newspaper I looked at was The Guardian and below is the review of the film Oz The Great and Powerful. I have annotated the review in order to highlight certain techniques and conventions:



Oz The Great and Powerful - Review
As some of my annotations show, a clear typical convention used with any review is a bold title, as this was also used in the Empire magazine review. The reason for this being when readers are reading the paper they will be able to identify what film is being reviewed straight away. Another convention for some film reviews is a dominating photo, this grabs the audiences' attention, again seen in the review about the film New Moon above. As seen in my annotations another part of the review is the use of actors' names. This allows the audience to find out just who is in the film and hopefully entice them to go see it.

The layout I decided to mimic was the layout that is commonly used throughout the magazine Empire. The reason for this being that I simply like the way it lays out the review and the use of a dominating picture. Below is a draft of how I will lay out my film review:

I plan to have a dominating picture of Sophie and Alan so that it's clear to the audience who the main characters are. Along with this in the section that says "info about film" I plan to follow Empire and put the release date, certificate, director, cast, running time and plot.

Post 19: Ancillary Task 1 - Posters & Postcards

Film posters or postcards are used by studios in order to advertise their films, hoping to entice as many people as possible, wanting them to become interested and go see their film.

Hollywood posters conventional use well known Hollywood actors to help advertise their films in the use of posters, studios know that these actors will have fan bases and therefore will use that to their advantage in order to get more people to go watch the film. Along with this the name of these actors could possibly be put on the posters for the audience to see, telling them some of the big names that are appearing in the film. The title of the film can conventionally be quite bold and easily noticeable by the audience.

Below is a picture of the poster of the film The Dark Knight (2008), I have annotated it to show some of the different techniques used to grab the audiences attention and techniques that give the audience information about the film:



British film posters can be different to Hollywood ones. There are some British films that use the same format as most Hollywood films in order to grab the audiences attention, whereas there are also some different styles. Les Miserables (2012) uses a similar technique to Hollywood films as seen in the picture below-


A British film that takes a different approach is This Is England (2006). As seen there is a dominating photo but that is of the characters, the title of the film grabs the audiences' attention first due to it being bold and big. Along with this it shows some successes of the film, that could potentially help persuade potential viewers to go and watch it.
The picture below shows how I annotated this film poster, highlighting the techniques:


Short films don't tend to have posters, instead they use postcards to help advertise their film. It can be argued that this is a more direct technique when targeting an audience.
Conventionally short film postcards consist of a dominating photo on the front that is related to the film, but also eye catching, and on the back there is a bit more information. This information could include the names of the people involved in making the film and the distribution company's that helped in getting the film out, it may also include a website that the audience can go onto to find out more information.
Below are two examples of short film postcards, I have annotated them in order to show some of the above conventions used.

The short film here is Divine;


The next short film is On A Life's Edge;

However even though most short films use postcards to advertise and sell their film to the audience, we have decided to create a poster for Behind Blue Eyes. Below is the draft of our poster:










Post 18: Pre-Production Documentation

This post is all about the pre-production documentation my group and I carried out before starting to film Behind Blue Eyes. Each of us contributed with the pre-production documentation ensuring that it was all completed before we filmed so that we knew what to do when filming began.

I created a prezi to show all of our pre-production documentation, and below is that prezi;