Quality
Within lighting, quality refers to the intensity of the illuminations that the audience are viewing. This can be separated into two areas that are hard and soft.
Hard is a direct light creating bold shadows, with crisp textures and edges.
Soft is indirect or diffused which blurs contours and textures, and has a softer contrast between light and shade.
Direction
This is simply where the direction of the light is coming from and the effects it is creating. Every light will have a point where it is at its brightest and where is will wander and lose itself. A few directions that the light can come from are front, back, top, bottom and side.
Below are a few examples of the direction of light:
Madonna Vogue Video
The Madonna video Vogue is a great example in showing the quality and direction of lighting. Throughout the video there is a variety of different lighting techniques such as three point lighting and lights shining in different directions. The lighting is stylistic and replicates the strong contrasting light and dark shadows seen within film noir.

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